There's a lot that could be said about the "buy box" - that piece of screen real estate the sellers aim to get, because it translates to more sales.

Questions are: What if you're a newer seller (or your metrics aren't the best) and you aren't eligible for the "buy box"? Does it matter?

This is a big subject, and I wrote extensively about it on my blog. Check out my article  on this here:

Why Amazon Sellers Shouldn't Care About The Buy Box.

- Peter Valley