One of the biggest (and most expensive) myths of textbooks is that they are seasonal. This destructive rumor takes a few forms:
Wrong wrong wrong.
And by that, I mean it: It's the very rare textbooks that has high demand at the beginning of each semester, and little demand the rest of the year.
Textbook sales go up before the semester, they aren't down the rest of the year.
So its glass-half-full, not glass-half-empty.
More great news: It's easy to prove
And we link to the Keepa site for a broader view. So you don't ever have to wonder if a book is selling year-round: All the proof you need is right in the charts.
If the average rank indicates a book is selling, it's selling.
- Peter Valley